Sales & Marketing
Does this sound familiar?
You’ve run digital ads and bought paid search for keywords related to your brand, but most of the leads you’ve gotten from it are either too small, not a good fit, or a waste of your sales time because they’re not really ready to buy.
The money spent running these programs seems logical but it’s hard to justify when so many unqualified customers seem to come through these channels.
We have some roadblocks to solve.
Manufacturing Challenges in
Sales & Marketing
Leads are not a good fit
The true cost of acquiring a customer isn’t worth the investment
It’s difficult to tell what works and what doesn’t
Sales and marketing don’t align on goals
Account-Based Marketing Eliminates Guesswork
Focus sales and marketing efforts on the customers you want
Orchestrate content based on exact buyer needs and insights
Reduce cost of acquiring new customers, increase deal velocity and win rates
Strait-Forward ABM Solutions
Orient marketing to the exact brands and decision makers that are ideal customers
ABM Execution & Growth Plan
Detailed plan and messaging sequencing, as well as channel and technology investment requirements aligned to that growth plan
Implementation & Measurement
Activate digital campaigns, email, syndication channels and align insights to sales
Here’s How it Works
Pre-Determined Lists < inform > Targeted Content Solutions < refined by > Measurement
Identify All Ideal Customers
Build a database of decision makers and advocates at your ideal customers’ companies
Unique Selling Proposition
Define what differentiates your company from the competition
Track what topics are of interest to the database related to your company and manufacturing at any given moment
Only show ads to the pre-defined list across all digital and traditional channels
Data from campaigns determines where to refine targets and how to remarket to leads as they become customers
Now, Here’s What Your Marketing Looks Like
NO UNQUALIFIED LEADS
All Media and investment is focused specific named companies that are your ideal customers
MARKETING ONLY WHEN NEEDED
Advertising resources are only deployed when prospects are in the market to buy. This increases relevance and reduces noise for the customer
NO GUESSWORK FOR GROWTH
Know exactly what to expect from marketing. Marketing to a specific list with a known win rate means you’re only limited by investment
Drop us a line
Your Thrive Point is Waiting to Be Discovered!
Let’s Grow Your Business