Manufacturing 

Sales & Marketing

Does this sound familiar?

You’ve run digital ads and bought paid search for keywords related to your brand, but most of the leads you’ve gotten from it are either too small, not a good fit, or a waste of your sales time because they’re not really ready to buy.

The money spent running these programs seems logical but it’s hard to justify when so many unqualified customers seem to come through these channels. 

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We have some roadblocks to solve.

Manufacturing Challenges in
Sales & Marketing

Q

Leads are not a good fit

Q

The true cost of acquiring a customer isn’t worth the investment

Q

It’s difficult to tell what works and what doesn’t

Q

Sales and marketing don’t align on goals

Account-Based Marketing Eliminates Guesswork

R

Focus sales and marketing efforts on the customers you want

R

Orchestrate content based on exact buyer needs and insights

R

Reduce cost of acquiring new customers, increase deal velocity and win rates

Strait-Forward ABM Solutions

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Database Segmentation

Orient marketing to the exact brands and decision makers that are ideal customers

ABM-execution-red

ABM Execution & Growth Plan

Detailed plan and messaging sequencing, as well as channel and technology investment requirements aligned to that growth plan

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Implementation & Measurement

Activate digital campaigns, email, syndication channels and align insights to sales

 

Winning is Aligning Marketing to the Ideal Customer

We Determine Who You Will Win Business With & Reverse Engineer

U

IDENTIFY

1. Define and Align on the list of buyers that are qualified to do business

2. Identify their buyer pain points that solves better than competition

1

SIZE

1. How Significant are Demand Patterns

2. What is addressable market’s value

3. What is the expected win rate

d

PRIORITIZE

1. What accounts will require heavier investment

2. What channels need to be in play to reach and engage these buyers

Here’s How it Works

 

Pre-Determined Lists < inform > Targeted Content Solutions < refined by > Measurement

PHASE 1

Identify All Ideal Customers

Build a database of decision makers and advocates at your ideal customers’ companies

Messaging

Unique Selling Proposition

Define what differentiates your company from the competition

Intent Modeling

Track what topics are of interest to the database related to your company and manufacturing at any given moment

PHASE 2

Campaigns

Only show ads to the pre-defined list across all digital and traditional channels

Paid Search
Display
Social
Direct Mail
Video

PHASE 3

Refinement

Data from campaigns determines where to refine targets and how to remarket to leads as they become customers

Now, Here’s What Your Marketing Looks Like

NO UNQUALIFIED LEADS

All Media and investment is focused specific named companies that are your ideal customers

MARKETING ONLY WHEN NEEDED

Advertising resources are only deployed when prospects are in the market to buy. This increases relevance and reduces noise for the customer

NO GUESSWORK FOR GROWTH

Know exactly what to expect from marketing. Marketing to a specific list with a known win rate means you’re only limited by investment

Drop us a line

Your Thrive Point is Waiting to Be Discovered!

Let’s Grow Your Business

 

Elmhurst, IL

630-123-4567

dave@dmac-inc.com

Book an Appointment